WBGG, Miami, Gas Promotion...Well It Was BIG!

According to our friends at All Access, Clear Channel's Classic Rock WBGG BIG 105.9 in Miami went BIG with its free gas promotion held last week.

Morning duo Paul and Young Ron offered 10,000 gallons of free gas last week to listeners. Anyone who showed up in a working vehicle received $25 of the free gas. According to the report people came from far as Miami-Dade County and Pompano Beach getting the free gas in Pembroke Pines. To make it worse it made the nearby Texaco and 7-Eleven look like deserted stores as the line stretched up to three-quarters of a mile along Pines Blvd.

Now in the end someone actually had to pay for all this gas and the promotion was probably worth the $30,000 Clear Channel spent and probably at the same time gained some new listeners.

It should also be reported that another "Free Gas Friday" with a different station is planned in the Miami area in about 2 weeks at a secret location.